Friday, December 29, 2023

Nacho Cheese Flavored Booze - No Thanks

I've run across some odd food-flavored spirits. Peanut butter flavored whiskey, and banana whiskey are two frequently seen in the stores. These variations don't interest me, but I can see some natural flavor relation there. But the flavored booze phenomena has ventured into the absurd. Now someone has created a Doritos® Nacho Cheese flavored spirit.

Doritos partnered with Empirical, a high-end innovative spirits company, to create Empirical x Doritos® Nacho Cheese Spirit. It’s a clear, savory nacho-cheese alcohol that actually tastes like Doritios, even down to the feeling like you’ve been munching on some chips.

Empirical was founded in Copenhagen, Denmark, in 2017 by Lars Williams and Mark Emil Hermansen. In the early days, Williams, a former chef at Noma, was moving from working on a prototype still to a larger one, and wanted to see what kind of things he could use to make different spirits.

“I was doing a ton of testing with every single botanical I could think of like parsley, oysters, chicken skin — just running as many different things through it [the still] as I could to get a sense of the different maturation levels, but also what kind of flavors we could extract and harness through this bespoke kit that we built,” Lars said.

Don't get me wrong, I love Doritos®, in all its many flavor variations. But this concoction gives me pause, and a small gag reflex. Reading that the creator also tried flavoring with oysters and chicken skin doesn't add to the attraction. For there adventurous, the Emipiral website also provides cocktail recipes using their creation.


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