Wednesday, January 16, 2008

This would need to be served extremely cold

A-B takes Clamato Cheladas national is the news over at the blog:
Anheuser-Busch has taken its Budweiser & Clamato Chelada and Bud Light & Clamato Chelada national.

The name Chelada is a shortened form of the Spanish word michelada which loosely translates to “my cold beer.”

A-B successfully tested the products in several markets, following the heals of the spectacular success of Miller Chill. The drinks blend Bud and Bud Light with Clamato Tomato Cocktail, made by Cadbury Schweppes Americas Beverages (CSAB).

A press release suggests, “best enjoy Budweiser & Clamato Chelada and Bud Light & Clamato Chelada, gently rotate the chilled can once before pouring. Then, serve cold, or pour over ice, into a traditional goblet-style glass and garnish with a slice of lime or celery stalk. Salting the rim of the glass or adding a dash of hot sauce to the beer allows adults to further customize Chelada. The beers also pair well with traditional Latino dishes such as ceviche, chicken enchiladas and tamales.”
BA's are impressed by neither Budweiser Chelada nor Bud Light Chelada. I'm not a wholesale Anheuser-Busch basher, I'm thankful when I can get a Redhook when all the other selections are "lite" beers, but this is too weird. (Although it obviously sells.)

Update: I came acrosss this post by Lew Bryson. Lew tasted the Bud Light Chelada and had this to say: "Not the kind of thing I'd have often, at all, but with a brunch, or the right meal, or for an early beer (or instead of a Bloody Mary if I wanted something lighter), yeah, this would be okay."

Hmm, I think it's the clam juice I'm having trouble with. In a white sauce over pasta, sure, but in beer?

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