Crossing the Rubicon: A New Direction for Cohiba

I was excited to see the Cohiba Rubicon included in the October Cigar & Pipes Cigar of the Month shipment. The Rubicon is a new line from Cohiba, which General Cigar Company began shipping in August of this year. After a 10 week rest in the humidor, I lit up the 5 1/2″ x 55 box-pressed Robusto on a warm evening earlier this week.

The Rubicon is a budget-friendly, regular-production offering from a brand better known for premium — and typically pricey — cigars. The Robusto retails for around $8.00, which, if the quality is there, makes it quite a bargain — especially in today’s market, where many mid-range cigars start in the $12–$15 range.

The Cohiba Rubicon is a good-looking stick, even if the orange-and-black band borders on a bit gaudy. The box-pressed cigar feels substantial in the hand, likely due to the wide 55 ring gauge along its flat edge. The blend is composed of six tobaccos from five countries, featuring a Connecticut Broadleaf binder and fillers of Dominican Piloto Cubano, Honduran tobaccos from La Entrada and Jamastran, and Estelí, Nicaragua. In addition to the Robusto, the line includes Toro and Gigante vitolas, all priced under $10.

The cigar opens at medium body with notes of sweet nuts and coffee, accented by a light touch of cedar — a profile that feels almost like a morning smoke. As it progresses, both body and complexity build steadily. By the midpoint, the Rubicon ramps up into the medium-full range, bringing darker flavors of molasses, dark chocolate, and espresso. The spice evolves as well, settling into a well-integrated black pepper. The transitions over the roughly 85-minute smoke were both noticeable and enjoyable.

Overall, I found the Cohiba Rubicon to be a flavorful and fairly complex cigar with excellent construction and burn. While it may not go head-to-head with Cohiba’s higher-end offerings — or other premium-priced cigars — it delivers a satisfying experience at a very approachable price point.

When Julius Caesar crossed the Rubicon River in northern Italy, he reportedly declared alea iacta est — “the die is cast.” Perhaps this welcome entry from Cohiba signals a similar commitment, setting a new standard for premium cigar makers by offering genuinely enjoyable smokes at everyday prices.

Cheers!