Boston Brewing Company used the Declaration of Independence to promote their beer in an ad that ran on July 4. Even though it wasn't a direct quote, they conspicuously opted to leave out the words "endowed by their Creator."
Quoting the "guidelines" of the Beer Institute Advertising Code, Boston Brewing states "Beer advertising and marketing materials should not include religion or religious themes." The feigned moral superiority notwithstanding, the Declaration of Independence does include the text the brewer opted to omit. The hypocrisy of their claimed attachment to history and freedom is blatantly obvious.
I wonder if Sam Adams will still accept payment in US currency bearing the words "In God We Trust."